Before you ask yourself how to market your hypnotherapy business, it’s helpful to consider having a solid business plan in place - as boring as it may seem.
Here’s why:
Your marketing strategy is rooted in your business model.
It starts with figuring out who your target audience is ( your niche ), and what you're going to offer them. So, basically, you start by identifying your audience and go from there in order to market your hypnotherapy business.
Let’s take a look at the 5 core components of any business model:
How you GROW your traffic
How you NURTURE your traffic
How you MONETIZE your traffic
How to DELIVER your services
How you OPERATE your business
Everything in business can be put into one of these categories.
Here are some examples within each of these categories:
Traffic:
Free: Facebook groups, networking, speaking
Paid: Social advertising, Pay Per Click
Affiliate: Interviews, publicity, collaborations (giveaways, telesummits)
Nurture:
Blogs
Vlogs
Podcasts
Facebook Groups
LinkedIn Groups
Webinars or teleseminars
Monetize:
Open/Close Door Launches
Phone Sales (high ticket)
Webinars
Live Events
Video Series
Delivery: (offers)
Do It Yourself Format
1-on-1 Format
Group Format
Physical Products
Operations:
Solo
Team
Empire
In these examples, you’ll decide how you will grow, nurture, monetize, and operate your business. And you’ll save "operate" for last because grow, nurture, and monetize will dictate your operations.
But what does this have to do with how to market hypnosis services?
When hypnotherapists think about marketing, they’re primarily focused on generating traffic to get new clients and advertise their business.
But you’ll want to have your business model fleshed out before you start generating traffic to get new clients.
This is because you may attract the wrong clients who can’t afford to invest in your services. Or you may attract the right clients who can afford your services, but their at the wrong point in their journey so they don’t have a sense of urgency to invest in solving their problem.
When you have your business model in place, it provides you with the clarity you need to move forward in a thoughtful way.
Your first step to market your hypnotherapy business is to sit down and figure out how you’ll approach each category.
Once you determine this, along with your niche, and what you’ll offer, then it makes sense to generate as much traffic as possible to get cash in the door and make a real difference in the lives of your clients.
Ready to elevate your hypnotherapy practice to new heights?
If you're an experienced hypnotherapist and you consistently get your clients great results, you’re positioned to charge $2,500 to $25,000 to reflect the real transformation you provide your clients.
As a fellow hypnotherapist turned business and marketing coach, I can help you create leveraged offers and charge more through my High End Hypnotherapist program.
Together, we'll craft leveraged offers and refine your sales skills to command premium fees.
Are you a hypnotherapist advancing your skills, or are you newer to the field?
Consider exploring the Business Essentials program.
Together, we’ll dive into a tailored one-day intensive session designed to support you precisely where you are in your business journey.
We can focus on one or two of the following areas:
Niche
Marketing (lead generation, content)
Business Foundations (business model, systems)
Pricing Your Sessions or Packages
Sales Conversations
Messaging
Brand
Lead Magnet
Session Mentoring/Structuring
And then we'll meet together every other week for 3-months to work on your business and mindset. Plus you'll have unlimited Voxer and email support.