Here's what my client's typically experience before they reach out for help:
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They are working with their clients in single sessions (charging by the hour or charging very little), or low priced packages. They're happy with their clients' results, and they're making money, but they can see that it's time to raise their prices. They may even have a package for 3k, but with 12 sessions so they can't become leveraged in their business. They are usually making under 5k per month with the exception of a good month where they'll hit 7k to 8k.
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Or they don't have enough clients or money. They may be working in an unfulfilling or toxic career and they want to get their hypnotherapy business off the ground so they can leave their career. When they work to get new clients, they may get a new one or two for the month, but it's hardly enough to move the needle, and it's becoming harder and harder to imagine ever getting enough clients to make enough to leave their job. Or their practice may be their full-time endeavor, but it's not growing. The struggle is really starting to hit home.
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They struggle with the sales call process to varying degrees. They are either afraid to have a sales call so they avoid them because they feel uncomfortable, inauthentic, or don't know what to do. Or they are getting potential clients calling in or even scheduling calls, and feel confident with the sales conversation until a certain point, but things start to unravel. That's usually when the higher price is mentioned (typically over 2k+) or their potential client has concerns. They hear "I need to think about it" or "that's too expensive" frequently. They have hit an income ceiling and are stuck at a price ceiling too.
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They don't have a well-defined niche. They're working as a generalist or they have a broad niche, so their marketing message falls flat. They seem to really struggle to find their niche and message - where they belong. They're afraid to let go of the generalist work, doing everything from smoking to weight management to self-esteem and confidence, because they've had success and gained so much experience with those things.
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They don't have a well-defined offer. They don't have an offer that's been systemized to ensure their clients' result. They lean on their session work to do the transformational heavy lifting, instead of letting the system do the heavy lifting for them. They may want to include other "woo" ways of helping their clients too, but they aren't sure how to incorporate this into their offer.
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They aren't generating enough quality leads. They're going through "feast or famine" mode. It's either a flood of leads, or it seems like there's none at all. The inconsistency causes financial ups and downs, as well as stress.​​​
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They are worried that if they make substantial changes to their business, they'll mess it up and won't be able to get it back to the way it was before. And they aren't signing up as many clients as they want to when they try to charge higher prices.
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They are prone to burnout and it feels like it's getting harder and harder to see that it's actually possible for me to make this work the way they had envisioned.​​​
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They feel completely overwhelmed with their business and they don't have many (or any!) systems in place. They are doing so many things in their business that they have become an employee without realizing it.
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They are frustrated that their website isn't working as hard as they're, or they aren't aware that it should be. And there's no clear strategy for their website, so it will do the heavy lifting of helping a potential client schedule a discovery call. They wind up back to google searching for "How do I advertise my hypnotherapy business?"
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They are creating content and it's not working the way they thought it would. It winds up being another thing that stresses them out and takes more of their time.
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They may deal with lack of confidence and imposter syndrome that comes and goes as they try to make changes in their business or try to fulfill their greater ambitions. And they may rely on their business to create their sense of self-worth.
Do any of those sound like what you're experiencing?
Here’s what we’ll work on together to help your business support charging between $5,000 and $10,000
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Cash Injection And Sales Calls: We’ll work on making money right now through specific cash injection campaigns that are designed to tap into your current business inventory to maximize your short-term income potential.
Plus, you'll dive into learning how to sell high-ticket by phone or by chat in a way that feels good and aligns with your values.
Identify Your Dream Client: We’ll choose (or refine) your niche so that you love working with your clients, and they will be more likely to afford your high-ticket prices. Together, we’ll identify the right high value (and urgent) problems to solve, allowing you to leverage your strengths and maximize your skills as a hypnotherapist.
Transformational High-Ticket Offer: We’ll develop a signature system to guide your clients through and pull content from, a clear transformational offer that you love and can sell at high-ticket prices, plus you'll learn how to quickly build an audience of your ideal clients.
Positioning And Standing Out: In a crowded marketplace, it's critical to stand out and differentiate yourself and your offer. When you're positioned correctly in the marketplace, you'll be seen as an authority in the eyes of your potential clients. They will quickly see that you're the perfect person to help them, and they'll want what you have to offer.
Client Converting Messaging: We’ll identify the key components of your marketing message and core brand messaging, so you will always know that you're speaking directly to your ideal client. They'll feel understood by you and feel like you're in their head with them. Then you'll unify your core messaging across your social media platforms and on your website to attract your ideal clients.
Marketing To Generate High Quality Leads: I'll help you create a simple marketing plan tailored to your personality that you can stick to. It will feel more energizing and you'll be much more likely to be consistent with it. You'll be attracting the right clients to your business that are ready for your help, and much more likely to pay your higher fees.
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Your Visual Brand: I'll help you with your visual brand strategy so everything is cohesive and represents the feeling you're trying to convey to your potential clients while highlighting your personality.
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Custom Hypnotherapy Recordings For Your Clients: You'll learn how to create an A+ custom hypnosis recording for your clients that rises far above the way it's commonly taught to create them. This alone will give you back more time in your schedule because these recordings, when done well, are a powerhouse in your offers.
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Online Course: You'll learn how to create an effective online course that will lighten your workload. You'll use your signature system to create a thorough program that your clients will go through in between your session work, and you can sell it as a self-study program to people who aren't yet in a position to invest in your high-ticket offer.
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Advanced Regression Techniques: You'll learn how to use advanced regression in a simple way that will really move the needle for your clients and allow you to command high-ticket prices when you're ready.
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By the end of our time together, you’ll have created a high-ticket offer priced between $5,000 and $30,000, know exactly how to sell it, and be positioned as an authority in the eyes of your potential clients.
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You'll have 8 cash injection marketing campaigns you can use over and over again, with a solid long-term marketing plan (including content!) that you can confidently stick to.
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You'll have messaging that attracts the right clients to your practice, and you'll stand out in the marketplace with a brand that truly reflects your unique approach.
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You'll be working your way towards consistent $10k to $30k months. Yay!
And if you're already bringing in $20k to $30k per month, you'll be on your way towards adding an additional $100k+ per year as you strategically raise your prices.
This Program Is Right For You If:
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​You're ready to roll up your sleeves and get to work. You want to save tons of time and money by working together, but you also realize that you'll need to actively work on your business consistently.
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You're ready to solve your business problems today. You're no longer willing to tolerate being this overwhelmed, overworked, frustrated, or confused. You're no longer willing to tolerate undercharging, being booked solid with low paying clients, or inconsistent unqualified leads who aren't yet in a place of readiness for change now.
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You've consistently helped your clients get great results, and you have a high level of service. In the business industry it's frequently taught that anyone can charge high ticket, that it's a matter of mindset, self-worth, or manifestation. But that's not true. If someone charges high ticket, it should be because the results they provide warrant that price. The client always comes first, not our bank accounts.
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You have integrity and serving your clients is a high priority for you. You realize that they are typically in a vulnerable situation when they are seeking help, and you always consider their needs before monetary considerations.
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You know you'll implement what you learn and you're hungry for solutions. You consider yourself someone who's a self-starter, and you'll utilize the mentoring support. You want to save years off your business journey and stop struggling, suffering, or missing out on life's meaningful experiences.
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You're open to a holistic approach, but you're also a grounded person who realizes that you can't sit on a mountaintop to manifest your perfect business. Action is required.
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You're comfortable investing financially in your business success when it makes sense to you, your business, and your financial situation. And when you invest, you'll have the intention of putting into action what you're learning to increase your likelihood of success.
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You tend to make decisions quickly and intuitively, without second guessing yourself too much.
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You consider yourself introverted, intuitive, or sensitive. If that's you, we'll work best together.
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You're lighthearted, fun, and you don't mind a cuss word or two. You're a down to earth person, you're easy going, and easy to be around.
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You consider yourself a nice person empathetic, and conscientious.
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You're smart and open to doing things in a new way, so you can have a business that makes you happy.
Are you interested in exploring the potential of charging $2,500 to $10,000 for your offer through the Business Essentials™ program?
If so, let's chat! Schedule a free, no-obligation call today to explore your options without any pressure (really).
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Please keep in mind that individual results may vary based on your specific circumstances.
