Foundations Program Overview
Here's an overview of what you'll recieve in your Business Essentials Foundation Program:
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Phase one:
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My team and I will create all the business assets you need to help position you as a credible authority in the eyes of your ideal client.
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Here's all the things we'll be working on and what you'll receive:
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Determine Positioning and Brand Message.
Benefit: Clarifies your unique value and helps attract your ideal clients who're more likely to invest larger sums of money with you for your program.
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Create a Business Name and Choose Your Domain Name
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Benefit: Establishes a professional online presence that resonates with your brand identity.
Niche Research and Written Avatar (Ideal Client)
Benefit: Provides a clear understanding of your target audience, allowing for tailored marketing strategies and much better copy. I'll also write out the typical stages your clients will go through before reaching out for help. This will make it easier to identify her tipping point and mostly speak to that stage of her journey in your marketing.
Create a Signature System
Benefit: Develop a systematic framework that helps your client achieve the result you promised in your marketing.
Create a Core Offer and Down Sell Offer
Benefit: This will set you apart by default within the hypnotherapy industry because very few hypnotists help their clients in a comprehensive way. We'll determine how your clients will gain momentum quickly, what the services and content will be in your program, and what bonuses you'll offer. And we'll give your programs a name that is results oriented so your potential clients can understand right away how your program will help them.
Website with All the Copy and I'll Help You Choose a Domain
Benefit: There will be a clear strategy in place for your website to offer value, build trust, and drive discovery calls. You'll receive a home, about, client results, program, contact, blog, hypnosis FAQ, and legal pages. All designed to reflect you and how you can help your potential clients.
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Here's a sample of our work, tailored to our client's desires: https://www.newworldhypnosis.com/
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Website SEO
Benefit: Improves your website's visibility on search engines, attracting more potential clients over time.
Home Page Video Script
Benefit: You'll record a home page video that helps visitors understand what you offer and helps them see you as the solution to their challenge.
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Video Background Design Suggestions
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Benefit: Your background needs to make your potential (and actual!) clients feel safe, and it needs to reflect who you're and your personality. I'll also provide suggestions for the outfits you can wear that will highlight your visual brand.
Set Up an Online Scheduler (Acuity)
Benefit: Sets the frame for expectations for your discovery call, and it helps vet your potential clients to help bring in the highest quality clients.
Write Copy for Scheduling Confirmation Email and Create Questionnaire Questions
Benefit: Same as above and you can use their answers to your questions in your marketing message to ensure you're always on point.
Lead Magnet PDF - Copy and Creation
Benefit: Attracts potential clients by providing valuable content that encourages them to engage with your services.
Set Up Back-End Funnel
Benefit: Automates your marketing process, guiding your potential clients on thier sales journey towards booking a discovery call with you.
Copywriting for Your Landing Page, Thank You Page, and I'll Write the Copy for Each Email in Your Funnel Sequence.
Benefit: This will help your potential clients take the next step with you. Yay!
Bio for Interviews, Like Podcasts
Benefit: Positions you as an authority, enhancing your credibility and visibility in the industry.
YouTube Channel Setup
Benefit: This helps you reach your ideal clients by video when you create videos consistently. You'll also use this same video in your marketing and use it to build your blog for your website.
Pinterest Setup
Benefit: Leverages visual marketing to drive traffic to your website that's SEO based, and can help you attract a higher caliber client as many individuals on Pinterest have more purchasing power.
Social Media Channels Set Up + Graphics (LinkedIn, Facebook).
Benefit: This helps your clients know that you're the right person to help them. Also, LinkedIn is a great place to find potential clients with more purchasing power.
SEO Research
Benefit: I'll identify key search terms and phrases that drive traffic to your website, YouTube videos, and Pinterest pins. This will help you become more visible online, and your content will last much longer online (in terms of visibility) for smarter marketing.
SEO Video Marketing Plan for the Year
Benefit: This gives you the SEO roadmap for your video marketing and takes all the guesswork out of it. You'll know exactly what your marketing activities are each week. What a relief! Your content plan will even include all the video titles and prompts as to what you can make your video content about.
The Sales Call System Online Course
Benefit: This will teach you how to have ethical sales calls where your potential client always comes first. It also covers different ways you can market your business, plus your video marketing SOP (standard operating procedure) will be available to you there.
Client Templates and Agreements
Benefit: I give you the template for your client agreement (you'll need your lawyer to look it over even though I've had that done), and other templates that will help you run your business effectively.
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Voicemail Greeting Script
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Benefit: This sets the stage for how your potential client perceives you, so it's vital to have a good voicemail script.
Sessions as Needed
Benefit: This will help keep the project moving forward and to make sure we are both on the same page for messaging, design, etc.
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Phase two:
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2 to 4 Mentoring Sessions Each Month, Based on Your Needs
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Benefit: I'll be there to help you when you're stuck with your client sessions, when challenging issues arise, or if you have any questions about hypnosis and the different techniques you can use. I can also review any recorded client sessions (typically by audio) if the need arises.
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During your mentoring sessions, I'll also be helping you with your marketing to keep you moving forward and to help you take the right steps so you're always gaining traction. Think of me as your friendly, non confrontational accountability partner.
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Vocal Delivery Coaching When Needed and Guidance On Audio Tech Setup
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Benefit: If you provide your clients with a recording to compliment your session work, they deserve the very best experience from that recording. That's why I cover this in my program.
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Email and Voxer Support In Between Sessions For Just In Time Mentoring.
Benefit: Things come up, and I'm here to help.
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Tech Help When Needed, If It's Within My, Or My Teams Skill Set
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Benefit: I'll go find a 5-year-old and they'll help us get past your tech issue, haha. :)
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​Business costs you'll incur that are outside of the investment for this program are:
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Wix website: It's right around 45 bucks a month if you pay monthly.
Systeme.io CRM/Funnel: It's right around 30 bucks a month.
Acuity Scheduling Software: 16 bucks a month.
Domain Purchase: 15 to 20 bucks
Email: 8.99 a month
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And there may be other ongoing business expenses like these, depending on your business needs.
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An example of this is upgrading your studio microphone for better audio quality or video editing software like Sony Vegas.
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As you can see, this program is very comprehensive! It's exactly what I wished I had when I was starting my hypnotherapy practice. I had to invest over100k, tech tears, and a whole lot of hard, hard work to understand exactly what was needed to really move the needle. And it's all here in this program.
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​Investment: 35k
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Payment plans are available: 15k down and 1666.00 for 12 months.
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The objective of this program is to position you as a credible authority in the eyes of your potential clients, speak directly to their challenges and goals, have a rock solid offer and the skills to sell it, and get you on the path towards eventually charging higher rates for your program.
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